ABOUT

Award-winning multidisciplinary designer with almost 30 years of delivery.

A UK-born and UK-based creative working across digital, brand, print and experiential systems. I build work that is concept-led, commercially focused and consistent across every touchpoint, from websites and campaigns to large-format event environments.

Disciplines include web/mobile design, brand identity, print, animation and photography. Career highlights include IVCA Gold and Silver, MIMA Silver, and NMA B2B Effectiveness recognition.

PROFILE

Nearly three decades of multidisciplinary creative delivery across digital, print, motion, branding and experiential projects for agencies, brands and founder-led businesses.

My core approach is still the same: solve the brief properly, build a tailored concept that genuinely fits the audience, then execute with precision and clarity across every touchpoint.

Alongside design direction, I have led projects from first client conversations through planning, production and delivery, balancing creativity, timescales and commercial outcomes.

CAPABILITIES

Digital design (web/mobile/DOOH), brand systems, print campaigns, video and animation, photography, and production rollout. Platform/tool experience includes Adobe CC, 3D Studio Max, Squarespace, HTML/CSS, and coding in Cursor.

I am evolving as a creative, utilising AI systems, image and video generation, and modern coding workflows to stay current with the latest tools while moving from concept to polished output at pace.

Recognition: Awards include - IVCA Gold, IVCA Silver, MIMA Silver, and NMA B2B Effectiveness.

A BRIEF WORK HISTORY

SEPT 2016 - PRESENT

Integrated Designer (Contractor/Freelance)

INDEPENDENT

Delivered long-term cross-channel contracts spanning expo and festival campaigns, digital promotion, print systems, and event collateral.

OCT 2016 - JAN 2017

Freelance Creative Designer

LONDON CABARET CLUB - LIVE ENTERTAINMENT VENUE

Produced promotional design, social content, and motion/video assets for premium live event marketing.

JUNE 2015 - OCT 2015

Video Producer (Contract)

BIZLINK.LINK, JOHANNESBURG

Defined visual brand style and produced onboarding, how-to, and introductory animation-led video content for a business social platform.

SEPT 2012 - JAN 2016

Creative Director

WELLAN 2000 AFRICA, JOHANNESBURG

Led creative output across brand, web, print, and social channels while supporting product marketing and customer communications.

NOV 2007 - AUG 2008

Multimedia Developer

MCMENEMY HILL LIVE COMMUNICATIONS

Created campaign concepts and supporting assets including event branding, web content, email marketing, 3D visualisation, and animation.

JUNE 2006 - NOV 2007

Multimedia Developer

SYMBIUS LTD

Delivered flash, video, and 3D work for high-profile clients and advised on new multimedia service capabilities.

SEPT 2001 - JUNE 2002

New Media Interactive Designer

IQDOS (E-LEARNING CONSULTANCY)

Designed and produced 2D/3D animation, audiovisual and interactive learning media, including iTV learning research.

MARCH 1999 - SEPT 2001

Senior Designer / Project Manager

MATINEE SOUND & VISION

Managed projects end-to-end from client briefing to production delivery across online and offline media for a diverse client base.